Behind GeniusBet
GeniusBet was founded with a simple but powerful idea: to unite people through entertainment. From our headquarters in Switzerland, we bring over 20 years of global expertise into fast-growing markets, blending digital innovation with strong local partnerships.
Why GeniusBet
Turnkey All-In Solution
Built on deep industry expertise across platform technology, virtual sports, creative content, and marketing, GeniusBet offers a comprehensive end-to-end betting solution, from technology and content to branding and growth strategies.
Turnkey All-In Solution
Proven Field Experience
User-Centric Excellence
Flexible Licensing Strategy
Strong global brand,
local expertise
Our development, marketing, and support hubs in Europe, LatAm and Asia provide the innovation, strategy, and 24/7 assistance that power GeniusBet’s global growth.
2005
Established a solid track record, enabling the transition to global B2C
2021
Conception of the GeniusBet vision, shaped by prior industry experience and extensive field research conducted across multiple emerging markets
Market Research and business model validation
2022
Foundation of GeniusBet in Switzerland
Establishment of core operations and strategy
Creation of operational teams in Europe (Switzerland, Spain, Romania) to enhance operational support and management
2023
Launch of Operations in Guinea, Sierra Leone and Congo DRC
Implementation of Market expansion strategy
Establishment of new team structures in Romania and at GeniusGroup Holding headquarters, strengthening operations and central coordination
2024
Strong ROI performance in Guinea
New Market entries: Angola
Expansion of operational team: CRM Manager, Casino Manager, Sportsbook Manager, Support
Implementation of AI-driven strategy for personalisation and automation
Entry into LatAm and operations start in El Salvador
2025
Development of Genius360 platform
Full integration of marketing tools, modern UI/UX, loyalty systems, bonuses, tournaments, retention & recovery, and advanced security
New launches: Guatemala, Honduras, Brazil, Tanzania, Nigeria
Obtained international .com licenses: Anjouan and Laos
Market study and organisation for introduction in Asia, including licence in Laos and establishment of local teams and support centre
Creation of a support centre for LatAm in Colombia
Implementation of second European headquarters in Kosovo (strategy and support)
Creation of GeniusAI to drive long-run strategy and R&D
2026
Genius360: major strategic enhancement and rollout to support global expansion
Expansion in Asia
Continued growth of our European headquarters in Kosovo
Expansion of local teams in El Salvador and Guatemala to support the establishment and continuous improvement of our services
GeniusAI: analysis of player profiles and services to enhance continuous retention
Strategic preparation for the operational entry of our activities into the European market
What makes us different
INNOVATION
TRUST
LONG-TERM IMPACT
Social Impact & Inclusion
Entertainment With Purpose